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Fenty Beauty | Pro Filt’r Hydrating Longwear Foundation
Fenty Beauty | Pro Filt’r Hydrating Longwear Foundation
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Fenty Beauty Pro Filt’r Hydrating Longwear Foundation
YOUR OUT ALL DAY, OR UP ALL NIGHT, FRESH AF FOUNDATION.
Straight Up:
A soft matte, longwear foundation that features climate-adaptive technology to fight heat, sweat + shine. Stay looking fresh morning or night with this buildable, medium to full coverage formula that is available in a range of 50 boundary-breaking shades.
Did You Know?!
Pro Filt’r Soft Matte Longwear Foundation is a 2019 Allure Reader’s Choice Award Winner!
The Lowdown:
- Longwear, shine-free, soft matte finish
- Features Climate Adaptive Technology that flexes with your skin in every environment to absorb oil instantly, reduce shine and leave a matte finish. Non-drying, and sweat- and humidity- resistant.
- Instantly smooths and diffuses the look of pores
- Light as air and undetectable on skin so you always look like you
- Noncomedogenic
- Available in 50 shades
What It Is: Fenty Beauty Pro Filt’r Hydrating Longwear Foundation in shade 120 is a hydrating, full-coverage foundation designed to deliver a natural, radiant finish that lasts all day. Created by Rihanna, this foundation is perfect for normal to dry skin types and provides a lightweight, breathable formula that keeps your skin looking flawless and fresh.
What It Does: This foundation offers a combination of high coverage and hydration. It smooths and evens out the skin tone while concealing imperfections, redness, and discoloration. The formula enhances your natural glow, ensuring that your skin looks luminous and healthy throughout the day. It is formulated to provide long-lasting wear without feeling heavy or cakey.
Key Benefits:
- Full Coverage: Conceals imperfections, redness, and uneven skin tone for a flawless appearance.
- Hydrating Formula: Infused with moisturizing ingredients to keep skin hydrated and comfortable.
- Long-Wearing: Provides coverage that lasts up to 12 hours without needing touch-ups.
- Natural Radiance: Gives a dewy, radiant finish that enhances the skin's natural glow.
- Buildable Coverage: Allows for customization from medium to full coverage.
Ingredients:
AQUA/WATER/EAU, DIMETHICONE, TALC, PEG-10 DIMETHICONE, TRIMETHYLSILOXYSILICATE, POLYPROPYLENE, ISODODECANE, CETYL PEG/PPG-10/1 DIMETHICONE, NYLON-12, HDI/TRIMETHYLOL HEXYLLACTONE CROSSPOLYMER, PHENOXYETHANOL, SODIUM CHLORIDE, HYDROGEN DIMETHICONE, GLYCERIN, MAGNESIUM SULFATE, SODIUM DEHYDROACETATE, DISTEARDIMONIUM HECTORITE, ALUMINUM HYDROXIDE, METHICONE, BENZOIC ACID, DEHYDROACETIC ACID, PROPYLENE CARBONATE, ETHYLHEXYLGLYCERIN, PARFUM/FRAGRANCE, SILICA, BIOSACCHARIDE GUM-4, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, ANANAS SATIVUS (PINEAPPLE) FRUIT EXTRACT, CARICA PAPAYA (PAPAYA) FRUIT EXTRACT, PAULLINIA CUPANA SEED EXTRACT, POTASSIUM SORBATE, TOCOPHEROL, SORBIC ACID. MAY CONTAIN/PEUT CONTENIR (+/-): TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77492, CI 77499).
How to Use:
Be sure to prep skin with Fenty Skin Hydra Vizor SPF 30 Moisturizer before applying foundation, especially if your skin is dry. After moisturizing, prep skin with Pro Filt’r Instant Retouch Primer to smooth the look of pores and absorb shine, for smoother foundation application and extended makeup wear.
Always shake before use to activate. When testing shades, remember to let matte foundations dry completely to find your perfect match.
For full coverage: Apply 1-2 pumps of Pro Filt’r Foundation on the back of your hand. Using the Full-Bodied Foundation Brush 110, dot product onto the center of your face and blend outward.
For medium, customizable coverage: Apply 1 pump of Pro Filt’r Foundation to the back of your hand. Using a damp Precision Makeup Sponge 100, begin applying product at the center of your face, or wherever coverage is desired, pressing foundation into skin and blending outward.
RIHANNA’S WAY: For the ultimate pore coverage, press the Full-Bodied Foundation Brush 110 into skin, roll off, and repeat.
Cosmetic Finish: The foundation provides a dewy, radiant finish that enhances the skin's natural glow. It absorbs quickly and leaves the skin looking smooth and luminous without any greasy residue.
Makeup Features:
- Full Coverage: Effectively conceals imperfections and creates a flawless canvas.
- Hydrating: Keeps the skin moisturized and comfortable throughout the day.
- Buildable: Allows for adjustable coverage from medium to full.
Product Certification and Standards:
- Cruelty-Free: Not tested on animals.
- Non-Comedogenic: Will not clog pores, making it suitable for acne-prone skin.
- Fragrance Added: Contains fragrance, which may be a consideration for those with sensitive skin.
Dispenser Type: Comes in a glass bottle with a pump dispenser for precise application and minimal waste.
Product Form: Liquid foundation with a creamy, smooth consistency.
Suitable For:
- Normal to dry skin types seeking full coverage and hydration.
- Individuals looking for a foundation with a natural, radiant finish.
- Those who want a long-wearing foundation that maintains hydration and provides a flawless appearance.
Special Effects:
- Hydrating: Ensures the skin stays moisturized and fresh.
- Radiant Finish: Enhances natural glow and provides a dewy look.
- Flawless Coverage: Conceals imperfections and evens out skin tone.
Frequently Asked Questions:
What are the benefits of Pro Filt’r Soft Matte Foundation?
- Fights heat, sweat + shine with its Climate-Adaptive Technology
- Instantly smooths and diffuses the look of pores
- Stays undetectable on skin so you always look like you
What did you change in the refined shades? Undertones, etc?
After extensive consumer testing and rigorous research, we introduced 9 new shades that match a wider range of undertones.
Why did we refine the 9 shades?
Because we’re always working to make sure YOUR SHADE’S BEEN MADE. These 9 new shades match a wider range of undertones.
My shade has been redefined, what shade should i buy now?
- If you previously wore shade 105, try shades 100 or 110.
- If you previously wore shade 145, try shades 140 or 150.
- If you previously wore shade 180, try shade 175.
- If you previously wore shade 255, try shade 250.
- If you previously wore shade 270, try shade 260.
- If you previously wore shade 320, try shade 315.
- If you previously wore shade 340, try shade 350.
- If you previously wore shade 380, try shade 385.
- If you previously wore shade 460, try shade 450.
Is powder foundation and concealer shades also following the same refinement? If not, why aren’t we changing those?
By nature, powder and concealer can stretch across more shades—liquid’s a little different. For now, the powder foundation and concealer lineup is staying as-is.
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